Client:

Trump Taj Mahal and Bally Gaming - Atlantic City, NJ
Donald Trump Birthday Event

Situation:

To manage an event for Trump Taj Mahal and product launch for Bally Gaming while gaining equal media exposure for both. To coordinate the event within the confines of celebrities' schedules, needs and personalities.

Strategy:

Each year the Trump Taj Mahal hosts a birthday party for Donald Trump. The product launch of Bally Gaming's Playboy/Pamela Anderson slot machines coincided with this annual event. The two were combined and Masterpiece developed a multi-tiered media plan which included local and national publications as well as broadcast and cable news. Masterpiece orchestrated the event, coordinating both the press and celebrities. Donald Trump was, of course there, along with Pamela Anderson to promote the new slot machines - assuring interviews and photo opportunities.

Results:

The event was a huge media success, which gained media coverage for the two clients locally and nationally, including coverage in The Press of Atlantic City, The Philadelphia Inquirer, US Weekly, Star magazine, and many others.