Harrah's: GLBT Ad Campaign
Hollywood Casino
Penn National Gaming: Club Hollywood
The Ridge: Branding Campaign
The Palm Restaurant
Trump/Bally's Event



By developing an external campaign for the opening and launch of Temptations, Masterpiece drove awareness and interest within a short, two-week time frame. Masterpiece positioned Temptations as an indulgent experience by blending the sexy side of Jacques Torres Fine Chocolates and the vibrant side of Illy espresso coffee. Provocative, yet appealing imagery and copy teased the store opening which was then transformed to persuade customers to "Give in to Temptations" in the following weeks.