Shore Medical Center

Masterpiece was passionate in rebranding Shore Medical Center, working as agency of record to launch Shore's $125 million Surgical Pavilion and Campus Expansion. Masterpiece capitalized on Shore's passion for quality healthcare, advancing medical technology and affiliations with Philadelphia's leading healthcare providers to develop a multi-channel campaign that successfully used the passionate, healing powers of music to herald at Shore Medical Center, Our Passion Makes Us The Best. The campaign drew rave reviews throughout the region, positioning Shore among the area's healthcare leaders.

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