Client:

The Ridge at Bally's - Atlantic City, NJ
Teaser and Launch Campaign

Situation:

Introduce The Ridge to regional and local customers looking for non-traditional party environment in Atlantic City.

Strategy:

• Position The Ridge as the fun, new place to party with your friends fused with coincidental gaming products.
• Develop a campaign with key supporting messages of affordable nightlight, casual fun, live entertainment, outrageous promotions and unpredictable action all at a new, unique and exciting gaming venue.

Results:

• Developed a launch tagline that encompasses the message and tone -
  "Do It At The Ridge."
• Delivered a unique brand look and feel for teaser and launch campaigns.
• Differentiated The Ridge from Bally's with a distinctive tone and campaign look.