Mardi Gras Gaming - Hollywood, FL

During the transition from a greyhound track to a casino with slots and poker, Mardi Gras launched a branding campaign to change the perception from a small town track to a diverse and exciting casino experience. Using a consistent look, color palette, and voice for advertising and marketing, Masterpiece positioned the property as the new, fun place to play by featuring a party-like atmosphere and using the tagline, "It's Always Fat Tuesday at Mardi Gras!"

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