Sports Marketing

2nd Annual Playboy Golf Scramble
Pro Sports Team Challenge

Special Events

Kimmel Inaugural Ball
"Movers. Shakers. Difference Makers."
Food and Wine Festival

Advertising

Kenny Rogers
Temptations Fine Chocolate and Coffee
Mardi Gras Gaming

Identity

Innovative Risk Solutions

Interactive

Mardi Gras Gaming
Atlantis

Direct Marketing

Celebrity Cruise Line
Caesars
Paris Las Vegas
Eleganza
Seminole Casino
Harrah's Resort

Non-Profit

Boys and Girls Club
South Jersey AIDS Alliance
Children's Hospital of Philadelphia

Mardi Gras Gaming - Hollywood, FL

During the transition from a greyhound track to a casino with slots and poker, Mardi Gras launched a branding campaign to change the perception from a small town track to a diverse and exciting casino experience. Using a consistent look, color palette, and voice for advertising and marketing, Masterpiece positioned the property as the new, fun place to play by featuring a party-like atmosphere and using the tagline, "It's Always Fat Tuesday at Mardi Gras!"