Mahaffey Theater

As a performing arts facility, The Mahaffey in St. Petersburg, FL, is without equal. In terms of marketing, sales and communications, The Mahaffey seriously trailed its two major regional competitors - the Straz Center and Eckerd Hall. Masterpiece successfully re-branded The Mahaffey as the area's premier performing arts destination, providing a culturally diverse offering of events and programs that engage and serve the community and region. Beyond the re-branding effort, Masterpiece consulted with The Mahaffey on a wide-variety of sales, Internet-based and event concepts and programs.

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