KENNY ROGERS: THE FIRST FIFTY YEARS
MGM Grand at Foxwoods
Foxwoods Resort Casino

Radio Spot:

Masterpiece Advertising developed an integrated marketing campaign to promote MGM Grand at Foxwood's concert event of the season--Kenny Rogers: The First 50 Years. The music legend, along with special guests Dolly Parton, Lionel Richie, Wynonna and more collaborated on this sold-out concert to celebrate Kenny Rogers' iconic career. Consisting of event logo design, VIP invitation, collateral, website, television, radio, print and outdoor; Masterpiece positioned the event as a "once in a lifetime" opportunity, inviting music fans to be part of music history.