Atlantic City Food and Wine Festival
Harrah's Entertainment (City-Wide Event)

Masterpiece conceptualized and produced a complete marketing package for the Food and Wine Festival. For the first time in Atlantic City, Harrah's Entertainment brought together celebrity chefs Emeril Lagasse ("Emeril Live"), Duff Goldman ("Ace of Cakes"), Guy Fieri ("Diners, Drive-ins and Dives"), Ted Allen ("Chopped"), Ingrid Hoffman ("Simply Dilicioso"), and Tom Colicchio ("Top Chef") for a nationally recognized four-day summer festival. Consisting of logo design, advertisements, direct mail, collateral, and public relations, Masterpiece developed a campaign inviting culinary connoisseurs to "Uncork Your Passion" at the Atlantic City Food and Wine Festival.

facebook   twitter   flickr   Linkedin