2nd Annual Playboy Golf Scramble
Fantasy Springs Resort Casino - Indio, CA

Masterpiece fused the partner brands of Fantasy Springs Resort Casino and Playboy Golf with world-class celebrities and athletes for the 2nd Annual Playboy Golf Scramble. Through an ongoing series of exciting events and promotions preceding the Playboy Golf Scramble weekend, Masterpiece created a pre-event buzz of print, radio, online and television coverage that brought hundreds of customers and guests to Fantasy Springs. The kick-off party, golf tournament and Playboy issue launch featured direct celebrity access to attendees, customers and guests.

Celebrity attendees included Playboy Playmates, Brooke Richards, Stephanie Glasson as well as Jennifer and Natalie Campbell plus the Girls of Playboy Golf and the Fantasy Springs Spokesmodels. Actor Patrick Warburton, producer Joel Douglas, actor Chris Rich, St. Louis Cardinals Brian Barton and football great Fred "The Hammer" Williamson.

The 2nd Annual Playboy Golf Scramble received national exposure on The Insider and Entertainment Tonight plus through media from Palm Springs, Las Vegas, San Diego, Atlantic City and Santa Barbara including LA Confidential, the Golf Channel, Indian Country Today, Live OC magazine, LA Weekly and Indian Gaming magazine.